Have an Earth Day Margarita from Herradura. Cheers.

By on April 20, 2012

Herradura Celebrates Earth Day with Sustainable Farm Practices

As you know, on April 22 we celebrate Earth Day and Casa Herradura would like to share facets of the production process that showcase the brand’s commitment to sustainability:

1.       Wastewater Reuse and Filtration. In 2007, Casa Herradura built a multimillion dollar, state of the art wastewater treatment plant to treat 100% of wastewater generated in the tequila production process. In 2010, the brand added a second wastewater treatment system to treat 100% of the wastewater generated from cafeterias, restrooms, bathrooms, etc. Additionally, the brand added a wastewater filtration system to treat 100% of its treated water and make it suitable for irrigation in agave nurseries, lawns and compost process, reducing well water use in the dry season.

2.       Renewable Energy. In 2009, Casa Herradura installed a waste-to-energy process that fuels a steam boiler with biogas generated by a biological anaerobic reactor, as part of the wastewater treatment plant (WWTP). This system provides 12 percent of the energy utilized in the tequila production process.

3.       Renewable Composting. Since 2008, Casa Herradura’s compost process has converted more than 81,000 tons of agave bagasse into more than 27,000 tons of compost, mostly used in agave fields and nurseries.

4.       Comprehensive Recycling. In 2000, Casa Herradura established company-wide recycling centers. All bottles, cardboard, plastic, aluminum, computer paper, glass, all kind of metals, are separated and sent for recycling with authorized recyclers.

5.       Hazardous waste handling and disposing. In 2008, the agricultural area of Casa Herradura became part of the “Clean Field” program to handle and dispose all hazardous waste generated from agrochemical usage. The hazardous waste is then treated, sent for recycling or incinerated according to Mexican Laws.

6.       Non-hazardous waste handling and disposing. In 2011, Casa Herradura implemented an internal “Green Field” program to handle and dispose non-hazardous waste produced during agave harvesting.


Let’s Celebrate Earth Day with a Herradura  Fresh Margarita.  Cheers!



Herradura Fresh Margarita

1½ oz. Herradura Reposado
½ oz. Cointreau®
1½ oz. Agave Nectar
1½ oz. Fresh Squeezed Lime Juice
In a shaker filled with ice, add ingredients, shake to mix. Serve in a salt-rimmed rocks glass.

About Linda Eckhardt

Linda West Eckhardt, is an award winning journalist, food writer, and nutritionist. Her more than 20 cookbooks have garnered prizes including the James Beard prize for the best cookbook for a text she wrote with her daughter, Katherine West DeFoyd, entitled Entertaining 101, Doubleday. Their follow-up book, Stylish One Dish Dinners, Doubleday, was also nominated for a James Beard prize. Their next book, The High Protein Cookbook, Clarkson Potter, remains a best seller after 12 years. That book was designed to accompany low carb diet plans. Her ground-breaking book, Bread in Half The Time, Broadway Books, was named the Best Cookbook in America by the prestigious IACP, The Julia Child award. Her award winning radio work with Jennifer English, for a national show on the Food and Wine radio network, was nominated for a James Beard Prize for a show called, “I Know What You Ate Last Summer.”