What’s in a Name? Is it Organic? Or Not? New Rules

By on September 11, 2014

As major corporations continue greenwashing efforts, NON-GMO-Project-Verified-reva california co-op is winning over healthy hearts nationwide with genuine organic products


Petaluma, CA (August 25, 2014) It’s no surprise that GM, Huggies, Barbie and even Coca-Cola have been accused of greenwashing their products in an attempt to win over consumers by using the latest tree-hugging buzz words and incorporating colors and images associated with organic products and world conservation. Shockingly, even relatively new, aptly named or well trusted brands touting claims of “all-natural” are full of more than just false claims.

With companies “greenwashing’ their labels,  it’s hard to tell what’s truly organic.

The Bait & Switch: Horizon Milk

Horizon products were downgraded by their parent company from organic to “natural,” without informing retailers while consumers continued to pay extra for products they had trusted to be organic.

glass of full fat, 4% milk

glass of full fat, 4% milk

Sorta Green: Green Works Cleaning Wipes

Clorox told us these wipes were biodegradable, but stopped just short when providing an explanation for how the chemicals would break down in the environment… and that plastic packaging is definitely not biodegradable.

Smoke & Mirrors: Kraft

Kraft’s Natural Advantage line of cereals were chocked full of “antioxidants” and “natural fiber” yet there was no mention of the genetically modified corn, potatoes… or the milk products from rBGH-treated cows.

Fortunately there are a handful of truly transparent companies out there who are passionate about providing healthy products while maintaining a firm commitment to sustainability. Leading the way in the production of healthy, organic, whole grain breads is Alvarado Street Bakery who not only produces a line of more than 30 organic baked goods for consumers nationwide, but does so in a solar powered bakery.

After more than 35 years in business, the employee owned and operated organization took yet another step in an effort to further their commitment to sustainability and installed a solar panel roof in 2010. The award winning, truly “green” Alvarado Street Bakery even offers a real-time view of their daily energy stats online to consumers and media who want to see firsthand how much of an impact their solar panels are making each day. (http://stellar.kiosk-view.com/alvaradostreetbakery)

“Absolute truth in labeling is essential for consumers who share our commitment to personal health as well as environmental sustainability. Our logo ensures not only a nutritious, delicious product, but one that has been created with truly natural ingredients”, said Michael Girkout, President and member of Alvarado Street Bakery. Alvarado Street Bakery specializes in whole grain breads and bagels made with certified organic sprouted wheat. To learn more, visit: www.AlvaradoStreetBakery.comalvarado street bakery employees

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For additional information and images please visit www.AlvaradoStreetBakery.com

Twitter: @AlvaradoStreet or Facebook: www.facebook.com/AlvaradoStreetBakery

About Linda Eckhardt

Linda West Eckhardt, is an award winning journalist, food writer, and nutritionist. Her more than 20 cookbooks have garnered prizes including the James Beard prize for the best cookbook for a text she wrote with her daughter, Katherine West DeFoyd, entitled Entertaining 101, Doubleday. Their follow-up book, Stylish One Dish Dinners, Doubleday, was also nominated for a James Beard prize. Their next book, The High Protein Cookbook, Clarkson Potter, remains a best seller after 12 years. That book was designed to accompany low carb diet plans. Her ground-breaking book, Bread in Half The Time, Broadway Books, was named the Best Cookbook in America by the prestigious IACP, The Julia Child award. Her award winning radio work with Jennifer English, for a national show on the Food and Wine radio network, was nominated for a James Beard Prize for a show called, “I Know What You Ate Last Summer.”