Feed the Hungry in America: Drink more vodka. No joke.

By on August 23, 2017

INTRODUCING SIMPLE VODKA
1 Drink = 1 Meal
New Farm-to-Bottle Vodka Fights Hunger in America

BACKGROUND
Simple Vodka has one mission: fight hunger in America. One in six Americans don’t know where their next meal will come from. With this problem in mind, Danny Lafuente (CEO) and Dan Maslow (President) developed a simple solution: create a high-quality, farm-to-bottle vodka with a business model that results in the donation of 20 meals per bottle produced (effectively, one meal per drink) through partnerships with local and national hunger relief programs. Since launching in Florida, New York, and California in May 2017, Simple has donated more than 29,000 meals, and aims for a goal of achieving 30 million meals annually by 2020. Simple received a Double Gold medal from the 2017 San Francisco World Spirits Competition, in recognition of the vodka’s high-quality, premium taste, flavor and mixability.

THE VODKA
Handcrafted and distilled in eastern Idaho, Simple Vodka is made from locally sourced russet potatoes and fresh water from the Snake River Aquifer. The gluten-free vodka supports sustainable, local production systems, as the distillery’s eco-friendly manufacturing methods include using sustainable energy sources, wastewater recycling and byproduct upcycling. Its four-column fractional distillation process generates less energy and produces less waste than any other method, thereby allowing the vodka to be distilled only one time.

Simple Fun Facts
· All potatoes are sourced within 40 miles
· The potatoes go from ground to vodka in 6 days or less
· 9 lbs of potatoes are used per bottle
· Less than 1% of vodka sold in the U.S. is made from potatoes
· Over 25% of energy consumed in distillation is generated by wind

Tasting Notes:

Crystal clear, well-balanced, crisp, clean flavor with hints of cucumber and an ultra-smooth finish.

(40% ABV; $26.99 SRP)

A SIMPLE STORY
Simple Vodka began as a solution to the unfortunate fact that one out of every six people in America are food insecure, which means they do not know where their next meal is coming from.

Co-founders of Simple Vodka, Danny Lafuente (CEO) and Dan Maslow (President), often referred to as “the Dans,” met at the University of Pennsylvania in 2006 while pledging Beta Theta Pi. After graduating, the two were inspired by fellow university alumni companies, like Warby Parker and others in the social entrepreneurship space, to create a product that generated a positive social impact. The Dans knew that they wanted to create a product that would empower consumers to become active philanthropists in the fight against hunger in America. After a night out in Miami drinking Moscow Mules, they realized the answer was right in front of them…and they were drinking it – vodka.

The Dans researched dozens of organizations working on hunger relief programs across the country, specifically supply chains and how they feed those in need while also reducing food waste. They discovered that while most food is donated and pre-sorted by volunteers, the cost of storing the food and delivering it from fulfillment centers and food banks to those in need is high. These organizations need financial help and that’s where Simple comes in – the Dans found their solution to fighting hunger in America.

On their journey to develop Simple Vodka, the Dans visited distillers across the country and fell in love with potato vodka. Eventually, the Dans were introduced to master distiller Gray Ottley of Distilled Resources Inc., who joined the team to develop the vodka in a sustainable way in the fall of 2016. The Dans finally found a partner that could help them deliver a superior quality product. At the same time, Dave Bourne at Ignite Spirit Branding designed the Simple bottle – with the brand’s mission clearly printed on the label.

Simple provides a quality product using sustainable manufacturing practices at an affordable price to generate a positive social impact. To date, Simple Vodka has donated more than 29,000 meals. Watch the number of meals grow live on the website: www.simplevodka.co.

THE SIMPLE FOUNDERS
Danny Lafuente, co-founder and CEO of Simple Vodka, graduated from the University of Pennsylvania with a B.A. in International Relations. He began his career working policy in US-Cuba relations and supporting human rights activists on the island. His passion for entrepreneurship led him to take on the role of Assistant Director at NYU’s Berkley Innovation Lab, where he worked with hundreds of entrepreneurs on business modeling and fundraising. Danny is the co-founder of The LAB Miami, a co-working space in Miami, FL, as well as Mano Americas and 01, a maker-focused education and events company. He also leads the SciTech Scity initiative, a 16-acre science and technology campus in Jersey City. He currently resides in New York City.

Dan Maslow, co-founder and President of Simple Vodka, graduated from the University of Pennsylvania’s Wharton School of Business in 2009 with a B.S. in Real Estate Finance. Growing up in an industry family, Dan knows his way around a restaurant and has worked every position from a dishwasher to the General Manager. He began his career working as a Miami-based account executive for Sunquest Information Systems, a laboratory focused Healthcare IT Corporation. He currently resides in Miami.

Together, the Dans founded Simple Spirits Company in March of 2015.

FEATURED SIMPLE COCKTAIL
Simple Summer
2 oz Simple Vodka
1 oz Lillet Blanc
1 oz Lemon Juice
1 oz Simple Syrup
Splash of Club Soda
Shake first four ingredients together and pour over ice.
Add a splash of soda and garnish with a lemon peel.

For more information on Simple Vodka visit www.simplespirits.co
or follow @SimpleVodka on Instagram.
Simple Vodka ships nationally. For samples, images and purchasing availability, please contact
Victoria Domenico, vdomenico@wagstaffworldwide.com, 646.585.4320.

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About Linda Eckhardt

Linda West Eckhardt, is an award winning journalist, food writer, and nutritionist. Her more than 20 cookbooks have garnered prizes including the James Beard prize for the best cookbook for a text she wrote with her daughter, Katherine West DeFoyd, entitled Entertaining 101, Doubleday. Their follow-up book, Stylish One Dish Dinners, Doubleday, was also nominated for a James Beard prize. Their next book, The High Protein Cookbook, Clarkson Potter, remains a best seller after 12 years. That book was designed to accompany low carb diet plans. Her ground-breaking book, Bread in Half The Time, Broadway Books, was named the Best Cookbook in America by the prestigious IACP, The Julia Child award. Her award winning radio work with Jennifer English, for a national show on the Food and Wine radio network, was nominated for a James Beard Prize for a show called, “I Know What You Ate Last Summer.”